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Article: Zeneca Targets 1997 National Breast Cancer Awareness Month Activities to America's Heartland
- Article from:
- PR Newswire
- Article date:
- October 9, 1997
CopyrightCOPYRIGHT 1997 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CHICAGO, Oct. 9 /PRNewswire/ -- Today's opening bell at the Chicago Board of Trade announced National Breast Cancer Awareness Month (NBCAM) with a special focus on women in America's agricultural communities. Zeneca, a founding cosponsor of NBCAM, said its breast cancer education program will target rural women to raise awareness of the need for mammography and other early detection methods in this population.
Compared with urban women, studies show that rural women 50 and older are less likely to comply with physician recommendations to have regular mammograms even though risk increases with age. Further, there is evidence that rural women tend to use less ...