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Article: Blighty signs tourist board marketing partnerships.(VisitEngland and Northern Ireland Tourist Board)(Brief article)
- Article from:
- Marketing Week
- Article date:
- April 23, 2009
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Blighty, the recently rebranded UKTV channel celebrating all things British, has signed marketing partnerships with VisitEngland and Northern Ireland Tourist Board.
The VisitEngland deal will see the launch of ads promoting the channel as part of the tourist board's newspaper supplements, websites and e- newsletters.
Both tourist boards will have exposure on Blighty's website, through brand integration into its Short ...