Article: Digital printing boosts short-run growth: Odyssey's new digital press keeps the package printer at the forefront of custom-carton converting success.(digital-print technology)

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Since opening its doors in 1996, Odyssey Digital Printing has been demand for short runs appear, disappear, then reappear and grow significantly.

"The desktop laser printer has taken a lot of the short-run printing demand away," explains Odyssey president John Roberds. "Where we may have done 300 copies of a brochure in the past; that's all being done in-house by most companies now."

The Tulsa, OK, commercial and packaging printer, which started out with three partners, a Xeikon (www. xeikon.com) digital press and a willingness to do business with anyone, has since evolved into more than just a print shop. Through the ...

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