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Article: Virtual proofing vs. no proofing: "printing-to-the-numbers" is enjoying a renaissance.(PUBLISHING TECHNOLOGY)
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- January 1, 2009
- Author:
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IN 2006, SOME PRINTERS and publishers predicted that in three years time, traditional proofing would be obsolete, and every publisher would be virtual. Fast forward to 2009, when almost all large publishers with multiple titles have gone virtual. In advance of the PRIMEX 2009 summit in February (on the heels of last year's discussion of virtual proofing as a transition technology), production gurus offered projections about whether no proofing, or print to the numbers, could be next in the evolution of more efficient proofs.
Certainly, virtual proofing on the local, remote and press-side has done well by publishers, saving production time and money. Hearst, which ...