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Article: The Dallas Morning News Releases Latest Circulation Figures; Results Speak to Quality of Content and Support Premium Pricing Strategy.
- Article from:
- PR Newswire
- Article date:
- April 27, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DALLAS, April 27 /PRNewswire/ -- The Dallas Morning News, on April 15, 2009, filed with the Audit Bureau of Circulations (ABC), subject to audit, a Publisher's Statement for the six-month period ended March 31, 2009. The newspaper increased prices 100% in single-copy daily, 33% in Sunday and 17% in home subscriptions compared to the same period one year ago. Daily circulation in the same period was 331,907 and 474,923 for Sunday, representing a reduction of 9.9% and 8.7%, respectively, compared with the six-month period ended March 31, 2008.
The Dallas Morning News has maintained its emphasis on driving quality subscriber audiences to benefit advertisers. "We are ...