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Article: World Tea Expo solutions: practical advice to cut through the confusion.(world tea expo)
- Article from:
- Specialty Coffee Retailer
- Article date:
- April 1, 2009
CopyrightCOPYRIGHT 2009 M2Media360. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Concrete advice on what to do next is the focus of the World Tea Expo at Mandalay Bay in Las Vegas, May 2-4. Targeted sessions answer the most pressing questions tea room retailers ask about profitably operating, marketing and selling their products in the current environment. Programs include:
Lessons From the Front: Modeling a Successful Tea Shop, presented by Charles Cain operations director of TeaGschwendner USA. Cain shares universal truths that made this German firm, founded in 1978, the largest tea retailer in the world. "In a market filled with new, untested chain concepts and small businesses with unknown track records, knowing what and who to emulate ...