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Article: Gift fair cut from a different cloth.(NYGIF PREVIEW)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- July 14, 2008
- Author:
CopyrightCOPYRIGHT 2008 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- For vendors of upper-end textiles products, this summer's New York International Gift Fair offers a chance to both pull in some business and increase their exposure.
It will also be the first Gill Fair held since the restructuring at GLM, the show's owner and manager. Dorothy Belshaw, senior vice president and director of the Gift Fair, said the impact of the restructuring won't be felt at the August show, but will be apparent at future gift fairs.
One of the major elements of the new structure is to have dedicated marketing teams for each GLM show. "It will be a vast improvement," Belshaw said. "It will allow us to monitor attendance [at ...