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Article: New ideas added to the mix: the food processor category is seeing a wave of innovation in technology and functionality.(the markets: housewares)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- July 23, 2007
- Author:
CopyrightCOPYRIGHT 2007 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- The food processor segment is experiencing a rush of innovations.
The personalized food processor is one new development. As Marcus Burzynski, group marketing manager for food preparation at Jarden, explained, the personalized food processor has become a third distinct segment within the food processor category.
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"The first two segments in food processors are the large processors with 8- to 12-cup capacity and the small processors with capacities of 3 to 6 cups," Burzynski said. "The personalized food processor has become the third segment." Jarden has introduced its entry into the personalized category, the ...