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Article: Striking while the cast iron is hot.(the markets: housewares)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- September 10, 2007
- Author:
CopyrightCOPYRIGHT 2007 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Cast iron has found a place in the modern home, and, with new features and conveniences, it's not your grandma's cookware.
Innovations such as pre seining, a wider breadth of price points and colors, and much exposure on the Food Network is translating into cast-iron sales.
The category has swelled over the past few years, with double-digit growth in dollar sales, jumping 15 percent from April 2006 to March 2007, according to NPD Group, a market research firm. "I think cast iron has become an essential part of every well-stocked kitchen," said Michelle Israel, divisional merchandise manager of housewares and ...