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Article: Metal beds: niche building.
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- October 13, 1997
CopyrightCOPYRIGHT 1997 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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This market, makers of metal beds are giving core consumers more options, while branching out to appeal to new audiences.
Manufacturers are offering traditional, transitional and contemporary designs, ranging from beds with elaborate castings and handpatted finishes to streamlined, Generation X styling, retro frames, and youth looks.
Amisco, best know for its contemporary and transitional styles, has ventured more into traditional territory in recent years. This market the company offers some of each with its introductions.
Among its new products is Lena, a mixed-media design, featuring wood posts and castings and Cara, a modern bed with welded metal ...