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Article: Kia Soul! -- Yes! A car just brimming with punctuation!(Top Down (Cars))
- Article from:
- Seattle Post-Intelligencer
- Article date:
- April 24, 2009
CopyrightCOPYRIGHT 2009 Seattle Post-Intelligencer. All rights reserved. Reproduced with the permission of Dialog LLC by Gale Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Gotta hand it to those marketing folks. Kia, the big Korean auto maker that is quickly gobbling up the market niche that used to be exclusive to the Japanese, has come up with a new wrinkle: put an exclamation point after the car's name -- it's the Kia Soul! -- and see what happens.
What happens is that people like me, who deal in punctuation on a more or less regular basis, take note of it. We scratch our proverbial chins and realize that Kia has caught our attention. And that is a laudable goal, given the dozens of cars that cry for attention nearly every day.
The Kia Soul (enough, already, with the bang -- that's newsroom slang for an exclamation ...