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Article: American Express Announces Nationwide Mall Marketing Alliances
- Article from:
- PR Newswire
- Article date:
- October 15, 1997
CopyrightCOPYRIGHT 1997 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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First-Ever Tie-Ins with Some of the Nation's Largest, Most Prestigious Malls
NEW YORK, Oct. 15 /PRNewswire/ -- American Express Travel Related Services Company, Inc. (TRS) has partnered with 59 of the nation's largest indoor malls throughout the United States in the largest promotional campaign of its kind for the company.
Beginning this month, American Express will be rolling out this marketing program to participating malls from New York to California. The campaign was designed to build on the continued growth American Express is experiencing in the retail industry, which represents the largest and fastest-growing segment of its business. Elements ...