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Article: Licensed for design.(Ralph Lauren Home: Twenty-Five)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- October 20, 2008
CopyrightCOPYRIGHT 2008 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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[ILLUSTRATION OMITTED]
A PIONEER IN THE FASHION WORLD, RALPH Lauren brought that same forward thinking to the home category, becoming the first designer to create a network of licenses with different companies--and making it work.
One of the most broad-based designer collections, as well as one of the longest running, the Ralph Lauren Home program showed the industry how it could be done, wrapping a number of product categories around a lifestyle and having it resonate with consumers.
From towels to tabletop, flatware to furniture, the Ralph Lauren Home program has branched into new areas as well. It was the first to license paint, for example, ...