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Article: Brewery co-founder distills lessons for spirits venture; Seeks financing, site for plant to bottle artisan alcohol brand with local appeal.

Article from:
Crain's New York Business
Article date:
April 27, 2009
Copyright

Byline: Kira Bindrim

Tom potter just can't get enough to drink.

The 53-year-old entrepreneur, best known for co-founding Brooklyn Brewery, is preparing for his next venture: New York Distilling Co.

Mr. Potter is hoping to locate the city's first legal distillery since Prohibition in Brooklyn as well. But he intends to offer visitors a more worldly education, allowing them to experience the spirit-making (and tasting) process. The distillery will launch with the production of several kinds of gin and whiskey, including bourbon, American single malt and rye.

Business plan with a twist

mr. potter has a strong track record. He ...

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