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Article: The Force is With Hasbro as it Enters into Agreement for Expanded Worldwide Rights to Star Wars Toys and Games Through the Next Three Star Wars Movies
- Article from:
- PR Newswire
- Article date:
- October 14, 1997
CopyrightCOPYRIGHT 1997 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PAWTUCKET, R.I., Oct. 14 /PRNewswire/ -- Hasbro, Inc. (Amex: HAS) announced today that it has been granted the exclusive right to make certain Star Wars toys and games well into the next century for the three new Star Wars movies.
The agreement with Lucas Licensing Ltd. continues to give Hasbro worldwide rights to core action figures, vehicles and games, plus additional Star Wars categories -- including electronic hand-held games, die cast vehicles and creative play products. This deal takes the highly successful relationship to an even higher level. Indeed, 20 years after the release of the original Star Wars film, Star Wars toys are still the leading boys ...