Article: Yankee Candle Company Selects Silverpop as Email Service Provider.

Country's Best-Selling Candle Brand Needed Powerful Platform to Engage with Customers

ATLANTA -- The Yankee Candle Company, Inc. has selected Silverpop as its online engagement marketing provider, utilizing the Silverpop Engage solution to stay connected and engaged with its millions of customers throughout the year.

Yankee Candle has become the most-recognized name in the candle business and the country's best-selling candle brand by sharing its customers' "passion for fragrance" in every product it brings to market. For nearly four decades, the company has enjoyed a trusted relationship with its customers and has been interacting with them via email ...

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