|
|
Article: Domino's Pizza[R] Delivers New Pasta Entrees to 1,000 Homes Across the Country through House Party.
- Article from:
- Business Wire
- Article date:
- April 30, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
First QSR Event for House Party
IRVINGTON, N.Y. & ANN ARBOR, Mich. -- House Party (www.houseparty.com), a leading consumer activation and experiential marketing company, is partnering with Domino's Pizza, the recognized world leader in pizza delivery (NYSE: DPZ), to help launch its new line of Breadbowl Pasta products by having 1,000 in-home parties across the country (www.houseparty.com/dominossurprise). As a result, more than 16,000 consumers across the United States are anticipated to sample the new entrees on the May 2 party date.
House Party's word-of-mouth marketing platform specializes in engaging thousands of qualified consumer advocates to host ...