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Article: Multifunctional teams: a complex puzzle in creative cultures: supply chain managements are perhaps the ultimate multifunctional teams. Bert Visser and Erika Ratcliffe from Kepner-Tregoe offer thoughts on how such teams can be built and managed.(human resources)
- Article from:
- Supply Chain Europe
- Article date:
- January 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Via Media Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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To survive in an increasingly competitive marketplace, many companies have identified the need to establish a sustainable culture of innovation. Organizations must increase their breakthrough ideas, generate multiple new concepts and, overall, rethink their products and services in a whole new way. Effective innovation with guaranteed results and limited risks is required to satisfy the "right" customer needs. We have seen many innovation efforts ending in disaster for one or more of the following reasons:
* Lack of courage to explore the new paradigms, so the ideas generated were not promising enough
* Passion and vision are insufficiently shared and ...