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Article: IN LOVE WITH A 'LEMON'.(City/Region)(Edsel owners rave about the car that became synonymous with failure)
- Article from:
- The Register Guard (Eugene, OR)
- Article date:
- April 20, 2009
CopyrightCOPYRIGHT 2009 The Register Guard. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Mark Baker The Register-Guard
Some dude named Elvis was doing the "Jailhouse Rock," (most) everybody liked Ike, "The Bridge on the River Kwai" was on its way to a Best Picture Oscar, and Brodsky's new Edsel dealership was opening at the corner of West Eighth Avenue and Charnelton Street in downtown Eugene.
It was 12:07 a.m. on Sept. 4, 1957, when the doors opened and folks got their first glimpse at the Ford Motor Co.'s latest and much-hyped model with the horse-collar grill.
Sunday, members of the Oregon chapter of the Edsel Owners Club sat inside that same building, now known as The Strand (home to Cozmic Pizza, a bookstore and ...