Article: IN LOVE WITH A 'LEMON'.(City/Region)(Edsel owners rave about the car that became synonymous with failure)

Byline: Mark Baker The Register-Guard

Some dude named Elvis was doing the "Jailhouse Rock," (most) everybody liked Ike, "The Bridge on the River Kwai" was on its way to a Best Picture Oscar, and Brodsky's new Edsel dealership was opening at the corner of West Eighth Avenue and Charnelton Street in downtown Eugene.

It was 12:07 a.m. on Sept. 4, 1957, when the doors opened and folks got their first glimpse at the Ford Motor Co.'s latest and much-hyped model with the horse-collar grill.

Sunday, members of the Oregon chapter of the Edsel Owners Club sat inside that same building, now known as The Strand (home to Cozmic Pizza, a bookstore and ...

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