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Article: Randstad 'nurses' through Select Education's rebrand.
- Article from:
- Recruiter
- Article date:
- April 29, 2009
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A planned two-year transition to rebrand Select Education as Randstad Education will allow organisers to get it "perfectly right", according to the education group's marketing and development director.
"We're thinking long term. We are really going to nurse this through," John Dunn told Recruiter. "We do realise the value of the [Select Education] brand - it's got brand equity to die for. However, we see a greater benefit, long term, in being associated with Randstad. We want to take positive advantage of the name change."
During the first year of the transition, the names of eponymous education recruiter and sister companies Special Agent and ...