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Article: Some Say Twitter's for the Birds... But the latest social networking craze may have a solid long-term marketing or customer service case for banks that use it well.(Cover Story/Social Media)
- Article from:
- Bank Technology News
- Article date:
- May 1, 2009
CopyrightCOPYRIGHT 2009 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Rebecca Sausner
Twitter is one of those all-or-nothing kinds of subjects. People love it or don't get it at all. Either way, there's no escaping the deluge of media attention the social networking platform has attracted of late, and the necessity of considering Twitter's place in the institution's social media strategy. Like much of social media these days, though, the payoff's in soft dollars or down the road.
If you've purposefully ignored the buzz about Twitter, or aren't quite sure what it's about, here are the CliffsNotes: Twitter is a (currently) free online networking platform that allows users to send and receive text updates, or ...