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Article: Doughn't Look Like A VoVo? Arnotts Alleges Trademark Infringement Against Krispy Kreme.
- Article from:
- Mondaq Business Briefing
- Article date:
- April 30, 2009
CopyrightCOPYRIGHT 2009 Mondaq Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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It appears that doughnuts and biscuits can drive some people crackers, particularly when it involves a great Australian icon such as the Iced VoVo.
Arnotts, maker of the delectable VoVo biscuit, has recently threatened legal action against doughnut chain Krispy Kreme if it doesn't stop promoting and selling its similar sounding "Iced Dough-Vo" doughnuts, which also happens to be covered by a flavourful pink fondant and sprinkled with coconut, just like the 100 year old Iced VoVo brand biscuit.
Arnotts believes that the name Iced Dough-Vo is too similar to Arnotts' Iced VoVo trade mark and is alleging breaches of the Trade Marks Act and Trade Practices ...