Article: Saint Paul Pioneer Press, Minn., Business Solutions Column.(Originated from Saint Paul Pioneer Press, Minn.)

Oct. 19--THIS WEEK'S QUESTION: What are the three most important things my business should do to give great customer service?

WHO: Nancy Schriefer

BACKGROUND: President of Prism Marketing in St. Paul

KEEP THE CHANNELS OF COMMUNICATION OPEN: Today's business climate has restructured service right out of many firms. Voice mail, e-mail and faxes take the place of the personal touch. Yet in times of fierce competition, good service makes the difference when companies choose vendors or offer referrals.

As a small-business owner, my greatest frustrations come when suppliers don't keep me informed. I'd rather hear bad news than ...

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