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Article: In season. (seasonality in business)
- Article from:
- Entrepreneur
- Article date:
- September 1, 1997
- Author:
CopyrightCOPYRIGHT 1997 Entrepreneur Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Does your business suffer from seasonal slumps? Turn it to your advantage.
April is the cruelest month. April, and maybe May.
At least, those are the months when sales dip for Humes Crafts LLC in Manhattan, Kansas, because local craftspeople put away their needlepoint and stenciling projects and pick up their trowels to plant their gardens.
Or maybe it's November. That's the month when the various businesses that comprise Joy and Gaylord Staveley's year-round mountain resort in the Grand Canyon are closed. Among the Staveleys' Canyoneers Inc. businesses are a whitewater rafting operation, a summer lodge, a country store, a winter cross-country ski ...