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Article: Overall Public Relations Campaign.(Syngenta Crop Protection)(Brief article)
- Article from:
- Agri Marketing
- Article date:
- April 1, 2009
CopyrightCOPYRIGHT 2009 Doane Information Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CLIENT: Syngenta Crop Protection, Greensboro, NC--Jodie McClement
AGENCY: Gibbs & Soell, Inc.--Raleigh, NC--Kerry Henderson and Stephanie Moore; Martin Williams, Minneapolis, MN--Leigh Thiel and Kristina Fenner
MESSAGE: To generate interest and enthusiasm for the AVICTA Complete Cotton brand
AUDIENCE: Cotton growers, consultants, crop input retailers and the media MERIT: Pioneer Hi-Bred / McCormick Company
NATIONAL FINALISTS:
Bayer CropScience / Rhea + Kaiser Marketing Communications (2)
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