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Article: Hertz to Rebrand Local and Insurance Replacement Car Rental Business 'Hertz Local Edition'
- Article from:
- PR Newswire
- Article date:
- October 20, 1997
CopyrightCOPYRIGHT 1997 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PARK RIDGE, N.J., Oct. 20 /PRNewswire/ -- The Hertz Corporation (NYSE: HRZ), the world's largest car rental company, announced that, starting in January 1998, it will rebrand its local and insurance replacement car rental locations Hertz Local Edition Car Rental.
Begun as a pilot project in 1995, this segment of the Hertz car rental business, operating under the acronym H.I.R.E. -- Hertz Insurance Replacement Entity -- has opened 70 suburban locations in the New England, Los Angeles, Dallas and Denver areas.
"The new name is intended to leverage the strength of the Hertz brand while positioning Hertz Local Edition as a competitor in the local car ...