Article: CKE Restaurants, Inc. Discusses Initial Carl's Jr./Hardee's Dual-Brand Test Results at Analyst Meeting

OKLAHOMA CITY, Oct. 22 /PRNewswire/ -- At an analyst meeting today in Oklahoma City, CKE Restaurants, Inc. (NYSE: CKR) announced that initial test market results for dual-branding its Hardee's and Carl's Jr. chains are meeting and/or exceeding management expectations.

To date, 40 restaurants in the 47-unit Oklahoma City market have been converted from Hardee's to Carl's Jr. restaurants. These restaurants feature Carl's Jr. charbroiled hamburgers and chicken sandwiches, and continue to offer to customers Hardee's breakfast selections, including its famous Made From Scratch(TM) Biscuits.

Rory J. Murphy, Hardee's president and chief operating ...

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