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Article: CKE Restaurants, Inc. Discusses Initial Carl's Jr./Hardee's Dual-Brand Test Results at Analyst Meeting
- Article from:
- PR Newswire
- Article date:
- October 22, 1997
CopyrightCOPYRIGHT 1997 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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OKLAHOMA CITY, Oct. 22 /PRNewswire/ -- At an analyst meeting today in Oklahoma City, CKE Restaurants, Inc. (NYSE: CKR) announced that initial test market results for dual-branding its Hardee's and Carl's Jr. chains are meeting and/or exceeding management expectations.
To date, 40 restaurants in the 47-unit Oklahoma City market have been converted from Hardee's to Carl's Jr. restaurants. These restaurants feature Carl's Jr. charbroiled hamburgers and chicken sandwiches, and continue to offer to customers Hardee's breakfast selections, including its famous Made From Scratch(TM) Biscuits.
Rory J. Murphy, Hardee's president and chief operating ...
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