|
|
Article: Kmart Launches Celebrity-Studded TV Ad Campaign for New Big Kmart
- Article from:
- PR Newswire
- Article date:
- October 23, 1997
CopyrightCOPYRIGHT 1997 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
TROY, Mich., Oct. 23 /PRNewswire/ -- Television viewers in 20 selected U.S. markets will soon witness the break of one of Kmart's most celebrity-rich commercials ever.
On Sunday, Oct. 26, Kmart (NYSE: KM) will launch a minute-long commercial promoting its new Big Kmart stores and featuring 10 celebrities behind the camera -- and on. Seasoned motion picture director and actress Penny Marshall directed the commercial, which stars Martha Stewart; Big Bird and the Muppets from Sesame Street; actress Jaclyn Smith; model Kathy Ireland; professional car racer and entrepreneur Roger Penske; and in a surprise closing cameo, legendary entertainer Bob Hope.
...