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Article: Sri Lanka targets Middle East tourists.
- Article from:
- Gulf News (United Arab Emirates)
- Article date:
- May 7, 2009
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Byline: Arrivals expected to rise 30% this year as long-haul visitors stay away in tough times.
Dubai: Sri Lanka expects tourist arrivals from the Middle East to increase 30 per cent this year as the country promotes itself as a "value for money" destination in these tough times for the tourism sector.
Faiszer Musthapha, deputy minister of tourism, said the efforts to woo people from the Gulf is part of a focused strategy to get more short-haul tourists because the traditional source countries such as Europe and Japan are in the grip of a recession.
"Tourists from other markets were down by 10 per cent last year, but there was a growth of 30 ...