|
|
Article: FocusVision Worldwide Releases the 2008 Annual Focus Group Index.
- Article from:
- PRWeb
- Article date:
- May 7, 2009
CopyrightCOPYRIGHT 2009 COMTEX News Network, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
May 07, 2009 (PRWeb.com via COMTEX) -- FocusVision Worldwide of Stamford, Connecticut, has released the 2008 annual Focus Group Index, the only industry estimate of the number of focus groups and other qualitative market research interviews conducted throughout the world.
The 12th annual Focus Group Index estimated the number of focus groups worldwide at 538,000 (251,000 in the US and 287,000 outside of the US), up only 0.2% from last year. This minimal growth is due to two main factors: 1) The economic downturn and the first decrease in U.S. ad spending (-2.6%) in more than 5 years, led to a weaker second half, resulting in a 1.4% decrease in U.S. growth for the ...