Article: Alibaba.com Selects Traction and Mediasmith as Agency Partners for U.S. Brand Campaign.

SAN FRANCISCO, May 7 /PRNewswire/ -- Alibaba.com, the world's leading B2B ecommerce company, is expanding its U.S. presence this year and has named Traction (http://www.tractionco.com/), a leading San Francisco-based advertising agency, as its agency of record to develop advertising, brand and interactive communications. The agency will partner with Mediasmith (http://www.mediasmith.com/), a leader in digital media strategy and execution. Alibaba.com enables small businesses and entrepreneurs to enter global markets with its easy-to-use website that connects buyers and sellers around the world.

"Finding the right agency partners that understand our target market ...

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