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Article: Alibaba.com Selects Traction and Mediasmith as Agency Partners for U.S. Brand Campaign.
- Article from:
- PR Newswire
- Article date:
- May 7, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAN FRANCISCO, May 7 /PRNewswire/ -- Alibaba.com, the world's leading B2B ecommerce company, is expanding its U.S. presence this year and has named Traction (http://www.tractionco.com/), a leading San Francisco-based advertising agency, as its agency of record to develop advertising, brand and interactive communications. The agency will partner with Mediasmith (http://www.mediasmith.com/), a leader in digital media strategy and execution. Alibaba.com enables small businesses and entrepreneurs to enter global markets with its easy-to-use website that connects buyers and sellers around the world.
"Finding the right agency partners that understand our target market ...