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Article: POLITICS OF MARKETING: Three strikes and McLaren will be out of race.(World Motor Sport Council)(McLaren Cars Ltd.)
- Article from:
- Marketing Week
- Article date:
- May 7, 2009
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Having been caught in two scandals in two years, F1 team McLaren's survival chances look slim if it stumbles into a third
Since the Watergate break-in of 1972, the media has indiscriminately applied the suffix "gate" to hundreds of scandals, most of them trivial by comparison. Few have had the honour of being "gated" twice in two years - Formula One team McLaren being a rare exception. Its major sponsors, Vodafone, Exxon, Diageo and Banco Santander - which pour colossal sums of money into the sport every year - must have had their patience tested to the limit. McLaren may find itself bankrupt if "Thirdgate" ever comes to light.
Let's briefly ...