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Article: National Advertising Review Board Rules on Campbell Soup Company Advertising
- Article from:
- PR Newswire
- Article date:
- October 28, 1997
CopyrightCOPYRIGHT 1997 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, Oct. 28 /PRNewswire/ -- A panel of the National Advertising Review Board (NARB) has recommended that Campbell Soup Company ("Campbell") modify advertising for its new line of Soups in Glass Jars to more accurately communicate that its glass jar soups do not contain, but have been processed with fresh vegetables. The NARB decision upholds a June 25, 1997 case decision by the National Advertising Division (NAD) of the Council of Better Business Bureau, Inc. in which NAD found certain claims of "fresh tasting" and "Campbell's best tasting" substantiated, but requested that Campbell modify its advertising to be consistent with the Food and Drug Administration ...