Article: Go Green With U.S. Grown Rice.

Cheer up, Kermit. It's getting easier to be green, thanks to a new awareness by consumers of how their food choices can benefit the environment (see also USA Rice Federation).

"Consumers are becoming more aware than ever of the link between their food choices, their personal health, and the health of the environment in which we live," says Amanda Archibald, RD, founder of Field to Plate, an innovative nutrition education company based in Maryland. "They are voting with their forks, and making food choices guided by greater awareness. Consumers are looking for healthful, environmentally-friendly foods that have a face and a place - grown close by, by farmers they ...

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