|
|
Article: Kaiser Permanente Continues to Spread Health With New Ads Debuting in April.
- Article from:
- Biotech Week
- Article date:
- May 13, 2009
CopyrightCOPYRIGHT 2009 NewsRX. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Kaiser Permanente is adding two new television commercials to its Thrive advertising campaign this month. The 30-second ads, titled "Mural" and "Kabuki," reinforce Kaiser Permanente's commitment to the communities it serves, as well as the organization's dedication to helping its members achieve total health (see also Kaiser Permanente).
"Mural," a bilingual commercial featuring Latin music, tells a story of young artists in an urban neighborhood who start with a polluted environment, and create a beautiful mural of a park with a farmers market and a soccer field, demonstrating how healthy environments play an instrumental role in total health and wellness. ...