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Article: Team Detroit Taps Its Inner Tribe, Gives Historic Brine Sports Brand a Facelift.
- Article from:
- Medical Devices & Surgical Technology Week
- Article date:
- May 17, 2009
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Team Detroit announced that it is launching a new campaign for Brine in May 2009, and is doing so under the veil of tribal masks. The Agency will be kicking off its "Join the Tribe" campaign early next month with the support of TV, print, digital and online media (see also Team Detroit, Inc.).
The campaign, which features tribal warrior masks built from new 2009 Brine lacrosse products, is targeted towards eight-to-18-year-old male and female lacrosse players. Each execution was developed with a one simple objective - to build a community of lacrosse tribesman online.
"The Brine brand has a long-standing performance-based image," said Dale Kohler, ...