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Article: New lines enter the competition. (Pay Attention and XOXO Sport, activewear market)
- Article from:
- WWD
- Article date:
- October 30, 1997
- Author:
CopyrightCOPYRIGHT 1997 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Two new players in the activewear market -- XOXO Sport and Pay Attention -- will be competing, but on different fields.
XOXO Sport is a streetwear-influenced line aimed at fashion-forward juniors. It will make its retail debut in June.
Pay Attention will launch an outdoors-oriented sportswear collection geared to sophisticated women. The line, which bows at retail early next year, will carry the Bertram Mann label.
XOXO Sport
XOXO Sport is a 20-piece activewear line aimed at department stores and specialty stores. It is being produced by Pacific Alliance, which also makes XOXO sportswear, said Barbara Tichner, president of women's wear for ...