Article: New Study Challenges Myth that Frequent Bathing of Newborn Babies is Harmful to Skin

Daily Bathing Regimen with Ivory Moisture Care Bar Was 100 Percent Tolerated

and Resulted in Excellent Skin Condition and Hydration in Newborns

NEW ORLEANS, Nov. 3 /PRNewswire/ -- The practice of encouraging infrequent bathing of newborn babies may be unfounded, according to new data presented at the American Academy of Pediatrics annual meeting in New Orleans. A new study revealed that daily bathing of babies with Ivory Moisture Care Bar was well- tolerated and delivered benefits to the babies' hygiene and skin condition.

The study was conducted by Anne W. Lucky, M.D., Pediatric Dermatologist at Dermatology Research Associates in ...

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