Article: Why ethics? (guidelines for implementing an ethics initiative)(includes ethics survey form devised by the Ethics Resource Center)(Cover Story)

Clearly defined core values are a must for success. Here's why - and how - to lead an ethics initiative.

When I spoke recently to association executives about the benefits of ethics programs, one finally asked the question everyone wanted answered: "Given all my existing challenges, with the limited time, personnel, and financial resources my organization can bring to any given initiative, how high a priority should I - can I - give to a member ethics program?"

I listed the many benefits an ethics program could bring to his association and its members, but in retrospect, I believe he was asking an even more fundamental set of questions.

I think he ...

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