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Article: Big Ontario mall uses entertainment as bait. (Ontario Mills, Los Angeles, CA)
- Article from:
- Los Angeles Business Journal
- Article date:
- July 28, 1997
- Author:
CopyrightCOPYRIGHT 1997 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Ontario Mills seems to be a huge success by any yardstick.
Some 12 million shoppers have wound their way around the mall's one-mile oval track since its November 1996 opening.
But it's more than just the general merchandise that have crowds flocking to the 1.7 million-square-foot mall.
It's the entertainment.
Shoppers wander through four courtyards called "neighborhoods" where they encounter a talking tree, as well as a gauntlet of music videos and ads blasting from 28 giant TV monitors hanging from the ceiling every 20 feet.
And that just for openers. The restaurant at Dave & Buster's, a high-tech adult arcade, offers a retreat from the ...