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Article: Bond Street maps out new branding with SBR identity.(Small Back Room)
- Article from:
- Design Week
- Article date:
- May 7, 2009
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London's Bond Street is poised to roll out an identity and brand guidelines designed by Small Back Room.
New West End Company and The Bond Street Association jointly appointed Small Back Room in August last year. The branding group scooped the contract without a pitch, on the strength of its previous branding work for shopping districts in the capital, including Regent Street.
The two client organisations, which represent retailers in London's West End, briefed Small Back Room to undertake a three-month project 'to understand the Bond Street audience mix and find out how we compare with Knightsbridge and Madison Avenue in New York,' says a ...