Article: It's a Spice World. Again. A second album - and a tidal wave of marketing.(The Spice Girls)(Arts - Music)(Brief Article)

A second album and a tidal wave of marketing

THE SPICE GIRLS MAY NOT HAVE much to offer musically, but they're smarter than you think. Unlike other successful pop acts who pay no attention to the business end and cry broke years later, the girls have negotiated a slew of lucrative merchandising and endorsement deals that should set them up for life. If you look closely, you soon realize that it's money, not respect, that makes the Spice World go round.

The new album, "Spice World," out this week, will not win the chiles over. But it doesn't matter. The average Spice Girl fan, after all, is 12 years old. This is first-kiss music: earnest and ridiculous ...

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