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Article: Pizza Hut Asks, "Have You Gone To THE EDGE?".
- Article from:
- Business Wire
- Article date:
- October 29, 1997
CopyrightCOPYRIGHT 1997 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DALLAS--(BUSINESS WIRE)--Oct. 29, 1997--
Company's Newest Taste Sensation Is All About Toppings!
Pizza Hut has launched its newest product giving consumers what they crave most, abundant amounts of flavorful toppings. This new taste sensation promises to take pizza fanatics where no other pizza has gone - THE EDGE(tm) Pizza.
"THE EDGE Pizza focuses on the best part of the pizza - the toppings, not the crust, which typically goes uneaten - what we call the pizza bones," said Mike Rawlings, president and chief concept officer of Pizza Hut, Inc.
THE EDGE Pizza features four distinct recipes: The Works, Meaty, Veggie, and ...