Article: Pharmacies switch to homeopathic cure for anemic margins.

With alternative medicines, smaller drugstores soften managed care bite

Ian Ginsburg thinks be may have found a novel therapy for the narrowing margins at his Greenwich Village apothecary, C.O. Bigelow Chemists: homeopathic remedies.

For the last 10 years, Mr. Ginsburg has been nurturing a line of homeopathic remedies, treatments that operate on the premise that like cures like - a dash of ragweed in an allergy potion, for example. Today, Mr. Ginsburg calls his store the largest single-dose homeopathy source in town and counts on these remedies for up to 15% of his volume.

"We no longer make any money on prescription drugs," Mr. Ginsburg laments about ...

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