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Article: King Arthur Flour Reports Boost in Search, Conversion Metrics following Deployment of Thanx Media's Endeca On-Demand.(Company overview)
- Article from:
- PRWeb
- Article date:
- May 13, 2009
CopyrightCOPYRIGHT 2009 COMTEX News Network, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Glen Ellyn, IL, May 13, 2009 (PRWeb.com via COMTEX) -- Thanx Media, a leading provider of integrated solutions for online retailers and media companies, announced today that its client, King Arthur Flour, has reported a double digit percentage lift in conversion rates and average per search value since deploying Thanx Media's Endeca On-Demand site search and merchandising solution. The deployment, which came in three phases - recipe information, products and overall site content - is part of a larger web strategy to bring King Arthur Flour's world renowned recipes, products and baking information to new and existing customers across the country.
Founded 219 years ...