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Article: SHOULD APPLE BE ARBITER OF TASTE FOR IPHONE APPS? As marketer goes mass, issues arise around third-party content.
- Article from:
- Advertising Age
- Article date:
- May 11, 2009
- Author:
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: RITA CHANG
Yeah, they have an app for that. But should they?
That's a question beginning to seriously plague iTunes, which offers more than 35,000 mobile games, utilities and entertainment applications from third-party publishers that generate $1 million in average daily revenue for Apple.
As the company moves from marketing to its once-niche followingmany experts have suggested Apple customers were for many years a cultto selling to the ever-broadening sweep of iPhone, iPod and iTouch users, it finds itself wrestling with some of the same issues that confront other truly "mass'' marketers, such as whether it needs to be an arbiter, or ...