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Article: Hair restoration strong. (hair growth products)
- Article from:
- Chain Drug Review
- Article date:
- September 22, 1997
CopyrightCOPYRIGHT 1997 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK - In the year since minoxidil was switched from prescription to over-the-counter status the hair restoration segment has emerged as an extremely strong niche in the hair care market. On a per-SKU basis the category has become one of the most profitable in the chain drug store.
Hair restoration products generated $150.6 million in mass market sales during the 12 months ended July 27, according to Information Resources Inc. (IRI). While that represents only a small fraction of overall hair care volume, hair restoration is an area that is growing and one in which drug chains have taken a leadership role. Those involved in the category contend that the segment ...