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Article: Social change and celebrity culture shift perceptions of accents in advertising.
- Article from:
- M2 Presswire
- Article date:
- May 14, 2009
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M2 PRESSWIRE-14 May 2009-UK Government: Social change and celebrity culture shift perceptions of accents in advertising(C)1994-2009 M2 COMMUNICATIONS LTD
RDATE:14052009
Research from the Central Office of Information (COI) and the Radio Advertising Bureau (RAB) reveals that advertising effectiveness can be improved depending on the accent it uses.
It is the first research of its kind to look specifically at accents in relation to behaviour change advertising.
The research finds that perceptions of accents have changed in the last 50 years, so there is no longer one regional British accent that is widely preferred across the country.
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