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Article: No flash in the pan: olive oil and marinade companies say health-conscious consumers, product innovations and aggressive promotions will help the segments grow.(CENTER STORE)
- Article from:
- Grocery Headquarters
- Article date:
- April 1, 2009
- Author:
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WHILE OLIVE OIL AND MARINADE SALES WERE FLAT IN 2008, major players in these categories are hopeful that they not only can ride out the current economic storm but emerge stronger. They agree that American's continued focus on healthy eating and living, coupled with a new desire to eat at home as a cost-reduction measure, means growth for their individual companies as well as for these categories.
Lew Brosowsky, market research director of Secaucus, N.J.-based-Goya Foods, predicts both categories will withstand the recession well but for different reasons. While the cost of olive oil may have become prohibitive to more consumers recently, he says, "The olive oil ...