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Article: Apple Builds, Sells Different
- Article from:
- PR Newswire
- Article date:
- November 10, 1997
CopyrightCOPYRIGHT 1997 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Company Announces Build-to-Order and Electronic Commerce
CUPERTINO, Calif., Nov. 10 /PRNewswire/ --Apple Computer, Inc. (Nasdaq: AAPL) today announced that it will build and sell its computers in a new and different way. The Company launched The Apple Store (www.apple.com) as part of its new distribution strategy that utilizes the Internet, along with the Company's existing retailers and resellers to sell products. Also introduced, new flexible manufacturing that will make the new Power Macintosh G3 minitower and desktop computers (see separate release) available on a build-to-order basis for Apple Store customers. Customers in the United States now ...